It's your job to grow website traffic that converts into revenue, rather than just looking good in your analytics account.

You already know that organic traffic from search engines is one of the best sources of new customers that exists online. Top rankings can make or break a business.

And you know that instead of interrupting someone like ads can, organic traffic helps you reach people exactly when they want what you have to offer.

But there's just one problem when looking to get higher rankings...

What should you be focusing on right now, for your specific situation, that's actually working in the real world (and is up-to-date advice)?

If I had to guess, you've read a few SEO blogs.

You've already heard terms like keyword research, link building and on-site optimisation.

You already know that you have to write descriptive title tags, find the right terms to target and pick up links to your site along the way.

But your time is limited, and you want to spend it on the most effective steps you should be taking.

The worst part is wondering whether the steps you're following are up-to-date and currently working in the real world.

So let's get semi-serious for a second with help from the rapper Drake, because we aren't here to aim for the stars but struggle on take-off...

There are no secrets about what search engines are looking for.

Sorry, but it's true. We don't have any insider info.

Your website should be fast.

Your content should be original.

It should be easy for search engine crawlers to understand what your website is about.

And among other things, you need links from other sites to act as a 'vote' that you've built a great resource (and know what you're talking about).

Google's algorithm can be a bit of a black box at times, but there are no surprises as to what they're trying to show at the top of search results.

But there are original ways to build, acquire and diagnose those things.

This is where over a decade of trial and error comes in.

Legitimate, whitehat link-building angles that haven't been written about dozens of times before.

Advanced keyword research tactics (that even beginners can follow, given the steps) to find terms your competitors aren't targeting.

Unique approaches to finding issues with your on-site SEO that may be holding you back.

And particular types of content that can get people talking and give search engine users the result they're looking for.

...but you aren't going to learn those things from a 21-point checklist on a blog.

Or a "content upgrade" that takes you to a Google Sheet.

Especially when different things should be prioritised based on the industry you're in and the type of site you're looking to grow.

Even worse is when you're trying to piece together insights from lots of different sources to put together an overall strategy that makes sense.

That's where we come in.

Updated for 2024, we're opening the doors for a limited time to...

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Hours of Training


Individual Lessons


Dedicated Blueprints


Community Discussions

This is not some boring "Here's what a title tag is" training course.

SEO Blueprint 3 covers insights that we have never seen discussed anywhere else online.

Advice is also tailored so you know what applies to your specific situation to get the most impact from your efforts.

With step-by-step videos, checklists, worksheets and a thriving community, you'll have everything you need to rank.

"Glen's recommendations helped us improve crawl budget, remove deadweight pages and led to overall improvements in organic traffic to our key pages.”

Steve Toth

"Glen found a very sneaky technical SEO issue on our homepage. Sometimes a fresh set of eyes goes a long way."


17 Insights You'll Find Inside SEO Blueprint 3

(There are many more, but here's a teaser...)

The keyphrase that helped me generate an additional $50,000 in just 12 months

The reverse-HARO method which uses the site HelpAReporter in a non-standard way to find great link partners

The site much better than HelpaReporter for picking up links (and with less competition)

How to find profitable keyphrases people are ranking "under the radar" using specific lists of online success stories

How I use Zapier to find the people most likely to link to something (works even with a free account)

A way to target the linkerati (the people who link out) on Facebook I've never seen anyone else talk about

What happened when I implemented "ghost page SEO" on one of my websites - with the actual rankings and traffic

How I find expired domains to purchase with great link profiles (I've acquired dozens with this method)

Our exact step-by-step checklist we follow when auditing some of the biggest sites on the planet

Four (!) unique methods I use to find 'secret' pages on any site which probably shouldn't exist (and could be holding them back)

Watch me audit twenty different websites live, covering multiple niches and business types and finding serious issues

A content angle Digital Goliaths are all-in on, that most websites aren't (but should be)

Why you should literally give Google $10 (maximum) to find people to connect with for link building

A custom tool I use to segment and prioritise huge lists of sites quickly for outreach and relationships -- you'll get it too

Get first access to the custom website crawler I spent thousands on (works on Windows and Mac) that's free to use

Exactly what we write to clients when we find specific issues on their sites, that you can copy and paste

That's just a teaser. There are over 170 additional insights inside.


A Brand New Concept for Outranking Digital Goliaths: Superpixels

Updated with new insights for 2024

Superpixels is a brand new concept with a simple mission: To give you the playbook to beat Digital Goliaths in Google.

The truth is that the biggest brands on the web have more money than ever to spend on:

  • Acquiring well-ranking competitors
  • Building new sites and linking out from others they own
  • Getting a ton of press (and links) for anything they announce
  • Building huge in-house SEO teams
  • Ranking multiple sites for the same keyphrases
  • Hiring amazing writers to produce 10X, link-worthy content

And they can do all of these things and more while staying wildly profitable because they already have the rankings to afford such expenditures.

SEO Blueprint version one did exactly what we hoped in teaching people about new link building, keyword research and on-site technical ideas we don't believe you'll find elsewhere.

That said, something was missing.

If we're being honest, a huge percentage of sites we audit are doing great technically, have chosen the right keywords to target and follow proven business models...yet they're still unsuccessful.

Our Superpixels module - refreshed and updated for 2024 - focuses on everything else we believe those sites are missing to stand out online and truly compete with well-funded competitors.

Superpixels comprises more than a dozen exclusive, actionable modules based on real-world insights to help digital underdogs stand a real chance against digital goliaths in Google.

It's a radical new approach to anything we've ever shared, but the early feedback has been incredible (someone saying it's the best thing they've read in years made my day)...

Note: We asked for permission to share every single screenshot above. We value your privacy.


Playbook: A Brand New Blueprint for Doing SEO in 2024

We're releasing this for the first time now with the launch of SEO Blueprint 3

You can turn on captions and change the speed of playback, just like on every video inside the training.


Six Things You'll Be Able to Do After You've Completed the Training

Our entire training is designed to get you actionable results

Find issues with any website - even those with in-house SEO teams - within minutes of looking at them

Know exactly what steps to take to build ethical, whitehat links to websites (without begging for them at scale)

Find keywords to target with decent search volume and minimal competition that works in any niche

Generate content ideas with the best chance of having people talk about (and link to them) that are relevant to your industry

Utilise industry best-practice tactics for local SEO and growing local businesses through search

Get answers from the course creators and other community members if you ever need ideas or feedback

SEO Blueprint 3 is all about helping you level up your traffic, career and connections.

hi there

Meet your host, Glen Allsopp

Also known as @viperchill 36.1K

That's not me on the conference stage, but that is my work on the screen, presented by the Vice President of a $390M/year business (Yext).

I'm pretty proud of the work he's presenting: My deep dive into how 16 companies own a huge chunk of websites dominating Google's search results.

I've been doing SEO for over 14 years, advising some of the biggest brands on the internet like ConvertKit, Buffer, Ahrefs and many more.

Over a single 12-month period alone through our SEO agency, we've helped our clients acquire millions of extra visitors from Google.

The advice I've given others has resulted in some very nice feedback over the years...


"I've been a practitioner of digital marketing for over a decade and I've learned more from Glen about SEO than anyone else."

Clay Collins

"Glen has been my go-to source for SEO advice and lessons for years. I’ve always found tremendous value in his content."

Everything Included With

SEO Blueprint 3

7 Blueprints. 2 Playbooks. 182 Step-by-Step Lessons.

If you need it, we've covered it in style. With real-world examples to boot.

On-Site Blueprint

Often the quickest way to improve rankings, you'll learn cutting-edge insights.

Link Building Blueprint

Get whitehat link building strategies that have never been shared elsewhere online.

Keyword Research Blueprint

High search volume, low-competition keywords are right here (and no longer a myth).

Super Content Blueprint

Learn exactly how to write what Google wants to rank, and other webmasters want to link to.

Local SEO Blueprint

Three highly successful local SEOs (one from a WeWork-acquired company) share all they know.

Experts Blueprint

Outside experts share their best link building, site speed and website acquisition secrets.

Audits Blueprint

Watch me audit more than 20 websites in different niches on video and find real-world issues.


The playbook on how to beat Digital Goliaths in Google, updated for 2024.


Elite Community Support (Without the Elitism)

A moderated community, genuinely focused on helping each other grow.

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3,000+ discussions and counting.

We have two separate levels of support to keep things organised and valuable.

Stockholm-icons / General / Clipboard Created with Sketch.

2,000+ Beneath-the-Lesson Comments

Get detailed answers to questions before you even have them, right as you take a specific lesson.

Stockholm-icons / Files / Folder-star Created with Sketch.

1,000+ Private Group Discussions

Our moderated for quality, members-only Facebook group is truly special (pen names allowed so you're free to ask anything.)


Three Promises If You Join Us Today

A moderated community, genuinely focused on helping each other grow.

Lifetime updates.

We've updated the course four years running and have no plans to slow down.

14-day money-back guarantee.

You won't find this in many other SEO courses. We truly believe in what we're selling.

Zero upsells.

As soon as you pay, that's it. No additional offers or anything else to buy. Promise.

Full Training + Community Support
$ 597


Lifetime access

100+ private, HD videos

Superpixels playbook on outranking Digital Goliaths, updated for 2024

Private community support

All future course updates

14-day money back guarantee

Add to Cart
Full training + One on One Support
$ 4,597

Get the entire course and updates for life, plus 90 days of unlimited one-on-one consulting from Glen and the team. This includes signing an NDA.


Can't Pay via (Above)?

We also accept , here:

Stripe is a 100% secure payment processor.

"Glen is one of very few people I reach out to for SEO advice."

Tim Soulo

"There's no one I'd trust more for SEO help."

"Whatever SEO situation you're in, you can be sure we're in it with you." - Glen

If you look in your spam folder right now, you'll likely find emails from SEO companies offering guaranteed first-page rankings.

(Even if you don't yet have a website).

Don't fall for it from them, and don't expect it from us. We're not going to guarantee you'll rank #1 for your dream keyword overnight.

We will however promise two things...

#1 Our training is based on everything we know to help give you the best chance of that happening in a repeatable and sustainable way.

#2 We don't just talk about SEO but live it day in and day out and share everything we learn on the journey.


We don't take all the credit for the results above. Our clients deserve the praise for building sites worth visiting in the first place.

(And it was very nice of them to let us use their screenshots for this page.)

We just help them see the missed opportunities in their overall strategy and the on-site issues holding them back.

Issues and flaws that, when rectified, can help them outrank their competition.

SEO Blueprint is all about sharing these same strategy shifts, tactics and insights with you, so your projects can be seen by a lot more of your target audience.

SEO Blueprint Students Have Taken What Works for Us and Our Clients and Made It Work For Them...

Taking everything we learned having incredible results for clients, we put that experience into a step-by-step course.

It isn't enough though that we can do it ourselves. We wanted to make sure students would get results as well.

As we hoped, that's exactly what has happened since we launched SEO Blueprint...


One of our SEO Blueprint students having great results

Here's what one of our successful students had to say about the training...

"Early on I paid thousands to a well-known SEO agency, only to find out not only did the SEO Blueprint lessons catch things they missed, it caught things they didn’t even understand. I found myself explaining how to use free tools to discover what Google was seeing, it was new to them. If you want SEO ideas you will not find elsewhere, you're in the right place."

And if you want to see their results in Google Search Console as proof, they look like this...


We love receiving student testimonials, and this one from our 2023 opening is particularly special.

While we can't guarantee results (and please don't trust anyone who does), these and literally dozens of other testimonials help us know our teaching gives a great chance of massively growing search traffic.

If you would like to put our insights to the test, we would love to see you inside the course...

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Seven Blueprints

Covering link building, on-site SEO, keyword research, content marketing, local SEO, expert videos & live audits.

100+ HD Videos

Created solely for SEO Blueprint, watch on your desktop, tablet or mobile device.

Private Community

Two levels of support (under video + a members-only Facebook group) with over 3,000 combined discussions.

14-day no questions asked, money-back guarantee.

We're so confident you'll love our unique insights and private community that we'll give you 100% of your money back if you don't.

Full Training + Community Support
$ 597


Lifetime access

100+ private, HD videos

Superpixels playbook on outranking Digital Goliaths, updated for 2024

Private community support

All future course updates

14-day money back guarantee

Add to Cart
Full training + One on One Support
$ 4,597

Get the entire course and updates for life, plus 90 days of unlimited one-on-one consulting from Glen and the team. This includes signing an NDA.


Can't Pay via (Above)?

We also accept , here:

Stripe is a 100% secure payment processor.

"I've hired various SEO experts and Glen was still able to find room for improvement."

Pat Flynn

"I got a ton of value and a fresh perspective on our SEO efforts, not to mention some things I would never have noticed."

"Glen's recommendations helped us improve crawl budget, remove deadweight pages and led to overall improvements in organic traffic to our key pages.”

Steve Toth

"Glen found a very sneaky technical SEO issue on our homepage. Sometimes a fresh set of eyes goes a long way."

You've got questions. We've got answers.

Click on the question to reveal our response. Anything missing? Email [email protected].

As soon as you purchase SEO Blueprint you'll be redirected to a page where you can set-up your username and password, and you'll be able to log-in straight away.

You can tackle this program at your own availability. So whether you have an hour per day spare or an hour per week, the training will be ready when you are. As with anything, the more time you can dedicate it to the better, but there are no minimums.

Even if you've never built a website before, SEO Blueprint is designed to get you to intermediate and advanced levels of SEO, quickly. I love helping beginners make that happen.

There are over a dozen proven strategies in this course I don't believe you'll find anywhere else on the web. I've introduced the SEO world to a number of concepts that have never been shared, and I'm doing it again with SEO Blueprint 3. Hold us accountable to these words. We didn't want to create a course unless we had new ideas and concepts to share.

Absolutely. I'm incredibly proud to be sharing our on-site checklist for the first time - with step by step tutorials for every check we make - inside the program. This is always improved based on member results, and has been updated as recently as May of 2024.

You give your login details to a member of your team and I'll help ensure they're an even more valuable part of it. You can both see their total progress inside the 'progress' page as well.

Note: Due to the community aspect of SEO Blueprint as well, please only share access with one direct team member.

Nothing is drip-fed, and you'll get the entirety of the program as soon as you join. Most course creators avoid this, but we're not most course creators.

This is our fifth year updating SEO Blueprint and we've made dozens of changes to the course in 2024 alone. Our 'Superpixels' module was our biggest addition to the course ever, now followed by Playbook. If Google is still a thing, we'll still be adding new strategies to help you rank.

We make so many updates that we built a custom changelog just to track them all, which you can see below up to May, 2024. For full transparency, this also includes SEO research projects we're conducting for Detailed.

P.S. Blank spaces don't mean we're lazy. I promise. Sometimes updates can take days to work on (like our 2024, 5,000+ word report on the Helpful content update) so don't get marked off until they're done.

No. I hate them as much as you do. What you see on this page is what you get.

We believe that discounts wouldn't be fair to people who have already paid full price for our private insights. Because of this, we can also promise the price will never be cheaper than what you see on this page right now. The price will only increase, if anything.

You can go through 95% of the training without purchasing additional software, but some tools absolutely help with research accuracy and saving time.

For every tool that might be useful, we've tried to either recreate them free inside the course or share free or cheap alternatives. Many also have free trials that you can get a lot out of in just a few days.

If you're working with a lot of clients, there's a site audit tool we highly recommend which costs around $200/year. For an individual site it's not necessary, but if you're auditing a lot of sites it saves a ton of time. Client revenue would more than cover that though.

Absolutely. I'm very proud of the system we have in place (I haven't seen it elsewhere, and it's working really well).

The first level is our comments system. Under every single video (100+ of them) you can ask questions about the training. Right now there are already 2,000+ questions and answers you can learn from.

The second level is our members-only Facebook group (where you can use a pen name for privacy, if you like) where we have members from around the world asking questions and sharing tips 7 days per week.

I experiment with a lot of SEO tactics that could be described as greyhat to stay in the loop of what's currently working, but everything inside SEO Blueprint is in keeping with Google's guidelines and recommendations. We push the boundaries, but never to an unethical manner.

Right now, to our knowledge, there isn't a single documented case study of a site that has recovered from September's Helpful Content Update.

Recent comments from Googler's like John Mueller make us optimistic it is possible, and we have a 5,000+ word exclusive report inside the training written specifically on this topic and the exact action steps we recommend.

As we say, we're optimistic but nothing is guaranteed, and I wouldn't trust anyone who says it is.

There are two videos inside the link building module (out of 26) that will not be relevant to you, as they focus on sites primarily written in English.

That said, you'll find all other insights in the course apply to sites in any language.

Yes. All members of SEO Blueprint (whenever you purchase) get all course updates for life. SEO is constantly evolving, so we want to ensure you're always at the top of your game.

All people joining us now for SEO Blueprint 3 will get all future updates for life as well.

Yes. We've hesitated adding this over the years - mostly because SEO certifications don't really mean much compared to practical results - but it has been requested so often that it's now available as of 2024.

Of course, that's not a problem at all. We'll even do it manually so we include absolutely everything you need.

...until the doors close

Let's level up together.

If the confetti animation wasn't enough to entice you, then our 17 insights (plus dozens more now thanks to the introduction of Superpixels) just might. Come and join a community of people solely focused on taking their online businesses to the next level.

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